Guest Post: 8 Basics for Working with the Media
Note: This is a guest post by Erika Taylor Montgomery. More info about her at the bottom! Sometimes working with the media can seem daunting and intimidating, but it doesn’t need to be! With 20 years working as a member of the media and another 13 years of experience in public relations, I can tell you with confidence that anyone can go after media coverage; it just takes time and preparation. Not sure where to start? Here are 8 basics to keep in mind: 1. Get everything ready. Journalists are... Read The Rest →
“When in doubt, overwhelm a small niche.”
Niche (noun) /niCH/ 1. A position or role taken by a kind of organism within its community. Such a position may be occupied by different organisms in different localities, e.g., antelopes in Africa and kangaroos in Australia. 2. A comfortable or suitable position in life or employment. I love the concept of finding your niche. It’s something that happens in nature all the time, as part of the evolution of healthy, balanced ecosystems. But it is also a concept a lot of my clients struggle with. You see, the people... Read The Rest →
Standing up and reaching out.
in·de·pen·dent, \ˌin-də-ˈpen-dənt\: (1) not subject to control by others (2) not requiring or relying on something or someone else (3) showing a desire for freedom Independence vs. Connection? What strikes me about this definition is that it is mostly about what our relationships with others are not, as if independence and connectedness were opposed concepts. But I think the more independent you are, the bigger your potential for truly awesome connections and relationships that won’t get in the way of your freedom. And the more awesome connections and relationships you... Read The Rest →
