“When in doubt, overwhelm a small niche.”
Niche (noun) /niCH/ 1. A position or role taken by a kind of organism within its community. Such a position may be occupied by different organisms in different localities, e.g., antelopes in Africa and kangaroos in Australia. 2. A comfortable or suitable position in life or employment. I love the concept of finding your niche. It’s something that happens in nature all the time, as part of the evolution of healthy, balanced ecosystems. But it is also a concept a lot of my clients struggle with. You see, the people... Read The Rest →
How do you stay on track?
So you have some marketing goals for the summer. Maybe even a marketing plan (yeah!), or at least a list of a couple specific actions you want to take. How do you make sure you’ll stay on track and be successful? Here are two simple ideas: 1. Schedule DIY check-ins. Use a tool you already like and are familiar with to schedule regular check-ins with yourself – your Google calendar, your planner, Highrise, a reminder on your phone, or your wall calendar. Plan for 30-45 uninterrupted minutes. How often? From... Read The Rest →
Everyday marketing.
If you’ve been reading my blog for a while, you know that my approach to kickstarting your marketing is all about planting seeds and sparking connections. But of course that’s not where it ends. Your seeds need a constant flow of water and nutrients to grow into a strong plant. Your spark can only turn into an all-night-long bonfire if you give it oxygen and something to burn. Here is what that looks like for your marketing: Pick a time of day when you can set aside just 15-30 minutes.... Read The Rest →
