“But I don’t think I want a niche!”
Earlier this week, I had the pleasure of giving a workshop to twenty brilliant, lovely, generous, and enthusiastic alumni of the East West College of the Healing Arts. They had a ton of great questions and ideas, and the piece that promoted most of both was the concept of choosing a niche. One of the alumni told me “I don’t think I want a niche!” And, you know, that’s totally OK. Niches are one of my favorite things in marketing, but I would never tell you that you absolutely have... Read The Rest →
If you like food journals, you’ll love…
I just wrote down the ingredients of my egg sandwich in my food journal (sprouted grain English muffin, duck egg, avocado, sweet potato, greens, red onion, sour cream), and had this stroke of insight: before you can improve, you need to know where you are. Yep, not incredibly original, but powerful. There is a reason this food journal thing is so popular among nutritionists – it is simple enough, and it just works. It reveals information and patterns you maybe knew at some level, but didn’t see clearly (or maybe... Read The Rest →
Basic image fixes made super easy.
Hello, beautiful blog readers, I’m just stopping by to give you a quick intro to one of my new favorite tools: PicMonkey. Let’s go! Why you should care: Well, images are super important in marketing (we already knew that). Images are what make your website and print materials so compelling, they get shared on social media platforms, and they help you convey your message and reflect your brand. And they do all of that so much better if they are optimized for the medium – you want them to look... Read The Rest →
